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Sunday, December 29, 2013

Barbie and Body Image: Marketing and Advertising

She took the world by storm at New York?s annual Toy Fair in 1959, and since then Barbie has remained nonpareil of the hottest selling toys in the world. With her good tangs, charm, and charisma, Barbie has won the hearts of girls totally over in record time. Unfortunately, it is Barbie?s good looks that fuddle conduct her to engender a distorted two-bagger of what sweetie is. In Barbie?s early years, before women spoke openly more or less anorexia, Barbie?s props back up girls to obsess on their heaviness. In addition, Barbie?s 1965 ?Slumber fellowship? outfit featured a bathroom scale ? for good set at one hundred ten? (Lord 229). Barbie has become an impractical symbol of body estimate to child kindred girls across the board and it is the way that Mattel markets and advertises Barbie that has caused these negative feelings towards self-concept and body image amongst her audiences, resulting in unhappy girls and in some cases, severe self-esteem issues. One of th e main reasons why Barbie gives young girls negative feelings adjoining to body image is the unreal proportions Mattel has created for Barbie. ?The possibility of being regulate like Barbie is less than one in 100,000 and if she were human size, she would set 5 feet 6 inches tall, weigh 110 pounds, have a 39-inch bust line, an 18-inch waist, and 33-inch hips,? (Wright).
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Even worse is the fact that Mattel justifies Barbie?s unrealistic body shape by saying, ?It helped clothes look desecrate up on her.? Mattel has created Barbie to be so exceptionally edit out that her weight and body proportions are not only unattainable plainly also unhealthy (Ive ! 283). Mattel does a good air at convincing young girls that Barbie is the ultimate role pretense and should be emulated. Thus, when girls see Barbie?s tiny proportions, they assume that they should look like that as... If you want to get a full essay, lay out it on our website: OrderCustomPaper.com

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