'Public Bank Corporate Profile Essay\r'

'Conceptualised as ‘a bank for the public’ by its gene prize and Chairman, Tan Sri Dato’ Sri Dr. Teh Hong Piow, humans till commenced business enterprise on 6 August 1966, and was listed on the Kuala Lumpur Stock Exchange (KLSE) on 6 April 1967.\r\nTo-date, the normal rim aggroup has bad into a premier banking group in Malaysia, with everywhereseas mart presence in Cambodia, Vietnam, Laos, Hong Kong, China and Sri Lanka.\r\nAs a ahead(p) monetary operate provider in Malaysia, the commonplace camber base offers a comprehensive range of pecuniary products and function covering, amongst others, personal banking, commercialized banking, Muslim banking, enthronement banking, share broking, trustee run, nominee services, gross revenue and management of unit trust farm animals, bancassurance and ecumenical insurance products.\r\nWith a total of 377 branches and employing over 17,600 people, the universal pious platitude grouping caters to the financial involve of over eight jillion guests in Malaysia and in other countries in which the conclave operates.\r\nWith total assets of RM274.62 jillion as at the obliterate of 2012, the in the public eye(predicate) banking company Group is the third swelledst banking group in Malaysia and ranked number six by asset size in atomic number 34 Asia. common Bank is the largest non-government-linked corporation in Malaysia with a market capitalisation of RM57.52 billion as at the end of 2012.\r\nWith its solid track remember of pixilated and arranged profitability in the last 46 years, the existence Bank Group has present its sloshed and undifferentiated ability to make and meet its disclose performance indicators and grease promise to its guests. The PB Brand has been build based on integrity, honesty and first-class service havey. These are complemented by accountability, prize merged governance, strong corporate culture, responsible management and comp etitive products and services.\r\nFocused and invariable branch Strategy The worldly concern Bank Group adopts a focused and consistent developing strategy, which is to pursue organic growth in the retail banking business cogitate on retail consumers and small- and medium-sized enterprises (â€Å"SMEs”), and strives to further ontogeny its leadership in this broad-based retail banking market.\r\nGrowth in the retail banking business is systematically focused on retail lend, deposit-taking and fee-based businesses.\r\nTo produce business growth and increase its market share in retail banking, the Public Bank Group leverages on its well-established client service infrastructure and processes and practices to deliver displace and consistent service to meet the needs of its customers.\r\nCore Business Growth In the retail lending business, the Public Bank Group remain focused on festering its lends in residential mortgages, rider vehicle financing and lending to SM Es. In an intensely competitive market where loan products are highly commoditised, the Group actively competes in the market for business growth and increased market share by differentiating it ego through its highly efficient customer service delivery standards. As at the end of 2012, Public Bank well-kept its leading position in residential mortgages, passenger vehicle financing and commercial property financing in Malaysia, with market shares of 19.1%, 26.4% and 33.7% respectively.\r\nOver the years, the Public Bank Group has been building a strong right in the deposit-taking business. Customer deposits have been growing steadily both in basis of the deposit customer base and the union of deposits placed with the Group. As at the end of 2012, total deposits from customers of Public Bank in Malaysia recorded a growth rate of 13.0%, which is above the domestic banking industry’s growth rate of 8.4%. This reflects the high aim of confidence that customers place in Public Bank to safeguard their funds.\r\nPublic Islamic Bank, a wholly-owned subsidiary of Public Bank, started its full-fledged Islamic banking business in 2008. It impart march on to focus on Islamic consumer financing and retail commercial lending to SMEs.\r\nThe Public Bank Group continues to rev up its effort to grow fee-based businesses through its wholly-owned subsidiary, Public Mutual, which contributes a significant proportion of the non-interest income of the Group. Public Mutual has remained a dominant actor in the private sector fund management industry in Malaysia with a leading market share of 40.8% as at the end of 2012 due to its superior fund performance, strong distribution capabilities and strong brand.\r\nMultiple Delivery Channels The Public Bank Group has a large and well distributed branch net pee of 255 branches in Malaysia to better service its large customer base of individuals and business enterprises. The Group further expanded its wide network of self serv ice machines to 522 Automated Teller Machines, 532 cheque Deposit Machines, 405 capital Deposit Terminals and 186 Cash Recycling Machines for greater customer convenience. The Group has also expanded its internet banking and runny banking service capabilities for greater access by customers to its banking services. The Group will continue to wiretap on its large sales and merchandising force and strategic alliance with key partners to deliver high value products and services to its customers.\r\nRegional Player Today, the Public Bank Group’s overseas operations comprise 122 branches, with 83 branches in Hong Kong, 3 branches in China, 24 branches in Cambodia, 7 branches in Vietnam, 4 branches in Laos, a branch in Sri Lanka and 3 exemplification offices in Shanghai, Shenyang and Taipei.\r\nStrong Financial Ratings The Public Bank Group continues to be accorded strong credit and financial evaluates for its consistent record of prudent management, strong risk management, keen corporate governance, strong and consistent financial performance, superior asset quality and rosy-cheeked capitalisation. Standard & Poor’s reaffirmed Public Bank’s A- long range and A-2 short-run counterparty credit rating with permanent outlook. Moody’s Investor servicing reaffirmed Public Bank’s semipermanent deposit rating of A3 and revised its short-term deposit rating to P-2 based on Moody’s new consolidate Global Bank Rating Methodology, with stable outlook. Rating Agency Malaysia reaffirmed the Bank’s long-term rating of AAA, the highest rating accorded by Rating Agency Malaysia, and its short-term rating of P1.\r\nAwards and Accolades The Public Bank Group continues to relieve oneself recognition and trust for its strong and uphold financial performance and prudent management. In 2012, Public Bank was honoured with 36 awards, including some best bank awards and excellence in corporate governance by interior(a) and international publications. These were in recognition of the Public Bank Group’s sustainable financial performance and excellence in the key areas expected of a banking induction by its stakeholders.\r\nPublic Bank’s Founder and Chairman, Tan Sri Dato’ Sri Dr. Teh Hong Piow, continues to be honoured with awards of excellence for his sterling leadership and extraordinary achievements, as well as enormous contributions to the Public Bank Group and to the banking industry in Malaysia and in the region.\r\nCorporate Social indebtedness As a responsible corporate citizen, the Public Bank Group remains committed to uphold its corporate brotherly responsibility (â€Å"CSR”) in the areas of nation building, phylogenesis of the market place and enrichment of the work place. The Group supports the community through programmes such as education, graduate employment, professional increment and environmental conservation as well as in support of the underpriv ileged. The Public Bank Group’s CSR at the work place includes initiatives to kindle the core competencies of the staff, so as to further raise their contribution, productiveness and efficiency.\r\nThe Group believes that in fulfilling its corporate cordial responsibilities, the Group also enhances its corporate image, reputation, thanksgiving and brand value.\r\nOur Commitment In bitchiness of its success, the Public Bank Group will never rest on its laurels. devoted the increasingly challenging economic environment, the Group will continue to strive harder to deliver value to its stakeholders. To its customers, the Group will continue to provide competitive financial products and services to meet increasingly sophisticated customer demand. To its shareholders and directors, the Group will continue to enhance shareholder value with its strong financial performance. To its staff, the Group will continue to invest in human capital development initiatives to enhance core competencies and productivity.\r\n'