Cathay Pacific Essay Example for Free

chinaware Pacific EssayHistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded chinaware Pacific in Hong Kong. both of them contributed HK$1 so that their new found airline could be registered. Even though at front some it was based in Shanghai, both founders shifted to Hong Kong where they established Cathay Pacific.According to Gavin (1988) 1960 was a good and prosperous category for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by 1967 they were unlimited customers. In the same era it also bought its first jet engined aircraft. It was the Convair 880. It seemed as if here was achiever after achievement because soon after buying the new aircraft they introduced their international flights.Cathay Pacific seemed to be soaring towering as in 1999 a new head office was established in Hong Kong International Airport. They called it the Cathay City. Till today Cathay Pacific holds his head up high when it comes to quality suffice and success in the airline industry (Ashok 2003 p110)Part 2SuccessCathays success has based on her wide-range of service all around the introduction especially in Asia, and modern management orientation and employees from over ten countries. In every orbit their service is considered as quality service as they always make the customers journey pleasant one.The debate why Cathaywas so successful is that it has always believed in quality customer care and new strategies. They hit the sack what those successful in the past may not make them successful again as the institution keeps changing. They believe that is their employees and human resource which make them successful.Their success lies in the airlines corporate philosophy which is service clean from the heart and determination for constant improvement (Chan 2000 p473). They believe that they have to deliver the best service and go through all the requirements of the passengers so that they have a pleasant journeyPart 3Company StructureLike in most organizations here too top management, technical instigate staff , middle management, administrativesupport staff and technical core are interrelated and serve more then one function.(Daft 2007 p27)The order structure of Cathay Pacific is not a complex one. The head of the organization is the chairperson this slipperiness it is Chris Pratt he joined the company in 1978. Then is the Tony Tyler the executive managing director. He directly keys to the chairpersonAll heads of the all the sections report reports directly to both the chair person and the executive director.John Slosar is the Chief Operating Officer he is the head of the most great segment which is the operations departmentAfter the operations department the next important department is the Corporate Development department. The head of this department is Ian Shiu,The next important department is the Finance department. The director of this dep artment is James E. Hughes-HallettThe next most important department is the Flight Operations department Nick Rhodes is the director of this department.The next most important department is the Sales and Marketing Department. James Barrington is the head of this Department.The next most important department is the Personnel department. The head of this department is William Chau.The next most important department is the study Management department. Edward Nicol is the head of this department.The next important department is the Cargo Department. Rupert Hogg is the director of this department.Another important department is the corporate Affairs department. Quince Chong is the head of this department.Yet another important department is the service delivery department Ivan Chu is the head of this department.Last but not least is eth engraining department. The head of this departmentis Christopher GibbsReferencesAshok Ranchhod (2003) CIM Coursebooks 2002-2003 sheepskin Case Study Boo k Analysis and Decision (CIM Workbooks 2003/04) Butterworth-Heinemann Revised edition p110Chan D (2000) Air wars in Asia competitive and collaborative strategies and tactics in action Journal of Management Development , Vol 19 6 Pp473 488Daft, B.L. (2007) Organisation Theory and Design, 9th. Ed., South-Western p27Gavin Young (1988) Beyond Lion Rock The Story of Cathay Pacific Airways Hutchinson Radius.