Essay Topics ForGrade 8

Essay Topics ForGrade 8Here are some English essay topics for grade 8. Keep in mind that this is a general outline of topics, so you will want to add your own little bit to it as you go along.The first topic, and the one I would include first in your essay, is the chapter which begins with an Introduction and concludes with Results. The topic could also be the first or second chapter, depending on what you find more interesting. If you choose a different chapter, think about why and what is important in it.Chapter Two would be a summary of the first chapter. Since we are beginning with an introduction, this could be about the type of person you are. If you have ever been a writer, or if you are a writer, or something in between, this could be a good chapter to start your essay on.Chapter Three is often called the conclusion and includes the last chapter. It could also be called the problem solving chapter or 'RSS' for short.Last chapter can include the conclusion and everything that follow. This part of the essay would be the most important and so would be the one you want to give the most attention to.A short outline like this is usually all that is needed to get the essay topics for grades 8 started. But you can also add your own thoughts as you go along to make the essay even more interesting.If you are looking for more English essay topics for grades 8, check out my website to see what other ideas I can bring to your essay. Use the links at the bottom of this page to get the best tips on how to write a great essay.

The Importance of Using OLevel Essay Samples

The Importance of Using O'Level Essay SamplesO'Level essays are used to outline the coursework for secondary school. This is what they will be after completing the time that they have spent in the primary school level.This method is not the same as a standard essay, however, you can make use of the level essay samples to help you in writing your own essay. There are several reasons for this. Firstly, it is designed to help you prepare for your future exams.Secondly, it is designed to help you on choosing an appropriate subject for your grade. You would also want to put it into perspective when you are working on it. You have to compare yourself with others in your class so that you know what will make your classmates think well of you.You also need to give it more thought to figure out what you should say. This will help you in determining the important points that you need to emphasize and how you should mention them. You will be able to determine what makes you stand out and what c ould work well for other students in your class.You will find that the essays from O'Level essays samples are filled with essential details and information that will make the perfect essay. You should take note that you should avoid too many words since they would spoil the quality of the essay. This would make the students lose interest in reading the essay.You will be able to use this option to fit in the information about the subject that you want to emphasize. All that you have to do is put some of the things that you have learned in the classroom to the essay. If you have to, you should include the vocabulary that you have used in the last few years as well.You could also use this method as a way to give yourself a break. Most of us get so busy at work and home that we forget that we have the chance to review our work. This is the reason why using a sample essay will be a great idea.

The Extraordinary Science Of Addictive Junk Food - 1248 Words

One of the biggest medical issues in America today is childhood obesity. A child is considered obese if that child is above the normal weight for their age and height. Childhood obesity is a â€Å"national epidemic† problem in America that needs major attention. In the article,†The Extraordinary Science of Addictive Junk Food,† by Michael Moss he acknowledges that â€Å"Among children, the rates had more than doubled since 1980, and the number of kids considered obese had shot past 12 million†(473). Moss’s point is that the rates of childhood obesity has increased tremendously over the past years. And the number of children that are overweight are at risk of becoming obese keeps growing. In addition, they are at greater risk for serious medical†¦show more content†¦Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and â€Å"He explained how he would deploy stra tegic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:† Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children s health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods. Secondly, equally important is the schools, schools also plays a big role in childhood obesity. The government should banned snacks and drinks with high calories and mandate that school only provide healthier meals. Poor eating habits developed at an early age lead to a lifetime of real health consequences. School is where children spend most of their time, and it is where they develop most of their healthy habits. There are severals options that schools can promote positive steps towards improving childhood obesity. First, schools should provide healthier snacks that provides nutrition.The majority of snacks should be fruits and vegetables, beverages should be low-fat milk, water and 100% fruit juices. Second, limit size portion,children shouldn’t eat moreShow MoreRelatedThe Extraordinary Science Of Addictive Junk Food Essay914 Words   |  4 PagesFood is an essential part of our life, to stay alive. Food is necessary for our bodies to develop, replace, and repair cells and tissues; produce energy to keep warm, move, and work; carry out chemical processes such as digestion of food; and protect against resist, fight infection, and recover from sickness. Food is made up of nutrients such as vitamins, minerals, carbohydrates, protein, and fat. The body cannot function properly if one or more of the nutrients are missing. It has been common todayRead MoreThe Extraordinary Science Of Addictive Junk Food938 Words   |  4 Pages In this article, â€Å"The Extraordinary Science Of Addictive Junk Food†, written by Michael Moss there are several sources used to try and prove that the junk foods that we consume on a daily basis aren’t healthy for us and have become addictive. Moss tackles the argument in a way of using rhetorical devices and figurative language to get his audience, which would be the consumers, to understand that the big companies that we’re giving our money to don’t care about our health, just whether or not we’reRead MoreThe Extraordinary Science Of Addictive Junk Food1743 Words   |  7 PagesIn the article â€Å"The Extraordinary Science of Addictive Junk Food†, the writer Michael Moss mentioned that growing weight problem happened in America has become a major health crisis issue. While people are talking about obesity, they care more about how much sugar, salt and fat they consume during a day, which kind of processed food does harm to their body. It seems that food companies have an inalienable relationship with consumers’ health conditions, because they provide us with what we eat. TheseRead MoreReview Of The Extraordinary Science Of Addictive Junk Food1853 Words   |  8 Pagesa defence mechanism that leads to either the destruction of our surroundings or new concepts in ways to make the situation better. In Michael Moss’s The Extraordinary Science of Addictive Junk Food, he reports on the growing obesity epidemic in the United States as a result of food manufacturers â€Å"conscious effort†¦ to get people hooked on foods that are convenient and inexpensive† (Moss 262). Whereas, in An Elephant Crackup?, by Charles Siebert, we assimilate the fact that â€Å"elephant behavior isRead MoreMega Marketing : The Extraordinary Science Of Addictive Junk Food1679 Words   |  7 Pagesfactors. Some of these factors may include media, social groups, and pressure groups as well. In Michael Moss’s â€Å"The Extraordinary Science of Addictive Junk Food†, Moss examines the science behind food industry corporations and how scientist study which design and taste addict their consumers, correlating the effects towards the obesity epidemic. Moss proves that mega-marketing is a science that aims at the buyers psychology, making their taste buds crave the product, and their sense of sight attractedRead MoreThe Global Obesity Epidemic Of Michael Moss s The Extraordinary Science Of Addictive Junk Food1492 Words   |  6 Pagesor consumers are responsible for unhealthy body conditions. Michael Moss’s The Extraordinary Science of Addictive Junk Food depicts his beliefs on how the food industry holds the blame for the downfall of people’s overall health. Readers are introduced to the corporation minds behind the food industry and the marketing strategies behind their â€Å"addictive† snacks. Moss’s writing makes it harder for corporations of food industries to hide secrets among some of the top selling products that may notRead MoreShould Junk Food Be Banned in Schools1647 Words   |  7 Pages06 4 May 2013 Should Junk Food Be Banned in schools? My aunt, who has been in New York City for more than 20 years, told me that in the past, she always made her two sons’ lunches to take to school during school years which was more nutritive and less expensive. Her sons at that time were energetic and played outside a lot. But soon after, they did not bring their own lunches anymore. They asked for money from my aunt to purchase food in school canteens. Possibly my aunt thoughtRead MoreDocumentary: Food Inc Essay1286 Words   |  6 PagesEveryone has the right to know whats in the food that they are eating. Its upsetting how these massive corporations dominate American citizens. If everyone knew how much brutality was required to meet the demands of the fast food industry, I like to think the public would simply not tolerate it and demand that animals stop being designated property in law. I find it impossible to believe that if people knew the reality that they would not want animals to have recourse to legal protections f romRead MoreThe Power Of Context By Malcolm Gladwell1579 Words   |  7 Pagesharmful to their dignities. Similarly, Michael Moss, the author of â€Å"The Extraordinary Science of Additive Junk Food†, talks about the extraordinary science behind tastes and junk food addictions, and how multinational food companies struggle to maintain their stomach shares in the face of mounting evidence that their foods are driving the health crisis, while the public knows this fact and still willing to buy the junk food. Therefore, according to three articles, the cognitive associations andRead MoreFood Safety Essay1109 Words   |  5 PagesPolicy and Solution 1. The problem with todays society is that there are two things that are required for human beings to live: food and water. When you think of it, just think of how unsettling is it that our main source of life is also our main source of sickness in countless people. Unfortunately our food consumption is causing significant problems in a lot of different ways. In the Untied States, according to the New York Times, â€Å"one in three adults are considered clinically obese, along

Dells Value Chain - 1067 Words

Dell’s Value Chain 1. How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain? Dell has used its direct sales and build-to-order model to develop an exceptional supply chain by taking customer feedback very seriously. Dell uses the feedback to further evaluate and when necessary, implement change to improve their supply chain. The company maintains close-knit relationships with customers, and maintains very close, professional relations with their suppliers. Dell collects a larger amount of customer information than is the industry norm. This also works to the company s advantage. The close-knit relationships with customers that Dell maintains allow the company to determine what products†¦show more content†¦The greatest advantage Dell experiences are the direct elimination of all retail and distribution costs for their products. Because Dell does not have to operate multiple locations, warehouses, etc, they can offer their products at lower prices, w hich attract even more consumers. Dell does not have the same high fixed expenses that their competitors have, who operate multiple factory locations. Dell also competes with retailers who already have a stock by doing just the opposite - not carrying a stock. When a consumer wants a particular model of computer, the retailer must have the item in stock. When a customer shops at Dell, the customer designs exactly what they want. A customer can design a very basic, bare-bones model, or a model that includes almost limitless options. The computer is then built in a matter of hours. The customer has his or her own, custom-designed system in a matter of a few days. There is no waiting for out-of-stock products, and Dell holds minimal inventory by utilizing such a well-designed system. 5. How does Dell s supply chain deal with the bullwhip effect? The Bullwhip Effect in itself is a situation whereby the variation in orders is heightened as it gradually moves up the supply chain through a specific process. The process moves from consumer to distribution, and then moves to suppliers. To deal with the Bullwhip Effect, Dell is open with sharing knowledge with theirShow MoreRelatedDells Value Chain1517 Words   |  7 PagesThe value chain was a concept initially proposed by McKinsey and later developed and made public by Harvard strategy guru Michael Porter. According to Porter, the value chain is defined as the complete flow of products from the suppliers to the customers and management of the information flow in a way that maximizes the consumer satisfaction with the increase in the profit margins of the company. Simply, it includes a series of value-adding activities connecting a company s supply side (raw materialsRead MoreDell Value Chain1717 Words   |  7 Page sVALUE ADDED CHAIN IN DELL SUBMITTED BY: SIDDHARTHA DAS ROLL NO: 32 BATCH: PGDM (FM) 2010-12 SUBJECT: Project and Infrastructure Management: Financing, Implementation and Control Table of Contents Sl.No. | Description | Page No. | 1 | VALUE CHAIN ANALYSIS | 3 | 2 | VALUE CHAIN IN DELL | 4 | 3 | DIRECT SELLING STRATEGY OF DELL | 5 | 4 | COMPONENTS OF DIRECT SELLING STRATEGY | 6 | 5 | ADVANTAGES OF VALUE CHAIN OF DELL | 8 | 5.1 | CONCLUSION | 9 | CHAPTER-1 What is ValueRead MoreCase Study - Dell Value Chain1171 Words   |  5 Pagesexceptional supply chain? The many challenges in order to improve the supply chains usually come with the unidentified. Many companies produce products they think their consumer will want. After that, they ship their products to retail stores. Then, these stores try to sell the products to the customers. Here, the supply chains slows down as they are figuring out what to build next. Then, these companies deal with their suppliers to get the materials for the products. Here, the supply chain slow down moreRead MoreDell s Value Chain For The Profitability Of The Company899 Words   |  4 Pagesthat has maximized its value chain for the profitability of the company. This paper will analyze the unique value chain of the company. Furthermore, the paper will evaluate how Dell has used its direct sales and build-to-order model to develop an exceptional supply chain. The main advantages and disadvantages of Dell’s direct sales model will also be analyzed. Also noted is how Dell competes with other retailers t hat already have stocks in house and how Dell’s supply chain deals with the bullwhipRead MoreDell Competitive Advantage and Value Chain Analysis1544 Words   |  7 PagesStrategic Management: Dell Value Chain Activities Analysis INTRODUCTION According to Porter the value chain is defined as the complete flow of products from the suppliers to the customers and management of the information flow in a way that maximizes the consumer satisfaction with the increase in the profit margins of the company.(ivythesis,2009) Dell’s value chain is one of a kind, they outsource all there components across the world and then assemble and sells it directly to the customers. DellRead MoreValue Chain By Michael Porter2187 Words   |  9 PagesValue Chain Analysis Value Chain is a strategic tool to measure the importance of the customer’s perceived value in value chain analysis. By enabling companies to determine the strategic advantages and disadvantages of their activities and value-creating processes in the marketplace, value chain analysis assumes critical importance in assessing competitive advantage. The dissertation explores the different elements of the value chain of computer hardware and behemoth Dell and seeks toRead MoreDells Supply Chain Management2081 Words   |  9 PagesDirect Sales and Build-to-Order Model: Dell’s computers, workstations, and servers are built-to-order and none are produced for inventory purposes which clearly cuts Dell’s cost on inventory. Dell customers could order through their website or even via phone, custom-made servers and workstations based on the needs of their applications. For desktop and laptop, customers are able to order whatever configuration of microprocessor speed, random access memory (RAM), hard-disk capacity, CD-ROM driveRead MoreDells Supply Chain Strategies39734 Words   |  159 PagesKnowledge-Based Analysis and Modelling of Dell’s Supply Chain Strategies Areti Manataki Master of Science Artificial Intelligence School of Informatics University of Edinburgh 2007 Abstract Supply Chain Management is becoming more and more important for the success of today’s business world. Dell has realized this trend from its very first steps and has become one of the most successful PC companies in the world by putting emphasis on its supply chain, orchestrating its build-to-order andRead MoreFord s Current Existing Supply Chain Condition1759 Words   |  8 Pagespretty long time analyzing Ford’s current existing supply chain condition. I immediately became aware of its highly complex environment. This high level of complexity combined with other external and internal factors. These factors push Ford to search for the best solutions in order to overcome the costly supply chain issues that they are facing and may continue encounter in the future. Ford’s major challenges in their current supply chain system is: the inefficient and uneffective control of theirRead MoreValue Chain Analysis : The Computer Industry Essay3769 Words   |  16 PagesValue Chain Analysis Introduction The Computer industry has been on a never ending expansion and growth owing to its technological advances and varied innovation experienced ever since its incorporation. The industry despite of being extremely profitable is also having an extensively competitive market. Despite of the large industry size and the emerging new entrants Dell has been able to sustain its market position with fair growth ever since its incorporation in 1984. Michael

What Is a Gua Sha Massage

GuÄ  ShÄ  (åˆ ®Ã§â€" §) is a traditional Chinese healing method that entails scraping the back to drain excess fluids and toxins. Gua sha is used to treat colds and fevers by improving the flow of qi—the bodys energy flow. The treatment can either be done alone or as an addition to a back or body massage. During a back massage, the masseuse may ask if you would like gua sha. Or, if a  massage is not relieving the tension in your back, you can ask the masseuse to do gua sha. What to Expect When receiving gua sha, you lay face down on the massage bed. The massage therapist will use a metal scraper, cow horn, or wooden scraper on the back. Using broad strokes, the masseuse will start from the top of the left shoulder and scraped the skin down to the lower back. This motion will be repeated for about 15-minutes until the entire back, shoulders, and neck are scraped.   In the end, the back will be completely red with lines and streaks from the scraper.   Some people worry that the redness is due to bruising, but that is not the case. The redness is a result of tiny capillaries rupturing which causes red blood cells to travel to surface tissues, which leads to faster healing of the muscles.   Does Gua Sha Hurt? At first, gua sha can be painful. But as you get used to the sensation, it becomes less so. Towards the end of the scraping, you may not feel pain at all but rather firm stroking motions.   The scraper against exposed skin and shoulder blades may be particularly painful. But it does not hurt so much when the masseuse scrapes areas that are in pain or tense, like shoulders or parts of the back. Then again, each persons threshold of pain is different so some may feel pain during gua sha while others not at all. Does Gua Sha Work? After the gua sha treatment, the body should feel much more relaxed and the tension temporarily released. Later in the day, your back may feel like it has a sunburn. After a week, the red marks on the back will disappear. Some people report feeling healed after gua sha, while others still be tension after a few days.

Diversity In The Workplace. . Diversity In The Workplace

Diversity in the Workplace Diversity in the workplace is imperative even though some commentators argue that too much diversity can be negative. Diversity can lead to staff feeling ‘threatened or even annoyed by persons with views and backgrounds different from their own’ (Barsoux, Strebel and Manzoni, 2010). Instead of inclusivity, diversity can end up causing conflicts, as some staff are reluctant in changing their viewpoints and are less adaptable to change. The discourse relating to diversity also applies to senior high-skilled professionals. As there has been various discussion over the years to introduce quotas at board level, to assist those from underrepresented backgrounds. If individuals are selected to become directors based†¦show more content†¦Trying to exclude diverse people from the workforce will essentially exclude them from society, which is not only regressive and divisive but it would send the economy into turmoil as a result of how diverse the UK is. Besides, a lack of diversity will lead to less innovative strategies as different individuals from different backgrounds wield different experiences and viewpoints. It is argued that ‘If an organization does not leverage the potent weapon of diversity, it risks limiting its creative potential and ultimately losing its competitive edge’ (Ey.com, 2017). To ensure that diversity is not undermined in the workplace the Equality Act was enacted. The Equality Act, prohibits positive discrimination, but it does allow for positive action. Positive action ‘is when an employer takes steps to help or encourage certain groups of people with different needs, or who are disadvantaged in some way, access work of training’ (citizensadvice.org.uk, 2017). Positive action is quite beneficial as it enables marginalised groups access to employment, in which they historically did not have access too. The Equality Act prohibits direct and indirect discrimination and harassment and victimisation to individuals with a protected characteristic. The protected characteristics are age, disability, sex, sexual orientation,Show MoreRelatedDiversity At Workplace Diversity Within The Workplace3281 Words   |  14 Pages1.0 Diversity at workplace Diversity is a very extensive subject and can be in any genre or class; it is difficult to categorize because of its complex nature. According to Res (2012), diversity can be represented as a variety of human aspects pertaining to different societies and cultures in the workforce or can be explained tolerating the differences. On the contrary, diversity is a quest of differences among human beings in safe, positive and nurturing surroundings and moves beyond simple toleranceRead MoreDiversity Of Diversity At The Workplace942 Words   |  4 PagesIn this week’s integrated article, review, I am focusing on diversity at the workplace. This is a topic very relevant and important for any organizations success. Diversity at the workplace refers to any characteristic that makes people different from one another. Today’s workforce is a diverse mix in terms of age, gender, ethnicity, generational attitudes. It is important for an organization to adopt diversity management practices to bring this diverse mix together into a stable productive unitRead MoreWorkplace Diversity And The Workplace853 Words   |  4 PagesWorkplace Diversity Many outstanding articles, books, journals and papers have been written regarding the topic of workforce diversity. Some are relatively short papers such as Diversity in the Workplace published by the University of Florida, and seek to provide the reader with a basic understanding of what is meant by workplace diversity, as well as the potential benefits to both employers and employees alike. Other resources can be significantly more in-depth and explore subtopics of workplaceRead MoreWorkplace Diversity Of The Workplace965 Words   |  4 PagesJob’s face many struggles and challenges each and every day. Workplace diversity is something which is being talked about the most here lately. Out breaks of minimum wage, sexualities, gender, and even your skin color affects what diversity a business would want. Within the business, the professional level is set pretty high due to the superior designers making us able to dress well fashioned. When people step into a business they do not want someone that is going to walk in with a t-shirt and gymRead MoreDiversity in the Workplace964 Words   |  4 PagesRunning head: DIVERSITY IN THE WORKPLACE Abstract Select (highlight) this text and then begin typing your abstract, which should be limited to one paragraph of not more than 120 words A Survey of Organizational Culture and its Effectiveness on Managing Diversity in the Workplace Diversity in the workplace is a relatively new concept that has been attracting considerable attention from the executives of most businesses. â€Å"Ongoing demographic trends (increasing percentages of African-AmericansRead MoreDiversity in the Workplace5680 Words   |  23 PagesSURFACE LEVEL DIVERSITY, DEEP LEVEL DIVERSITY, AND ORGANIZATIONAL COMPETITIVENESS ABSTRACT Surface level diversity is the mixture of people who differentiate by sex, race or ethnicity, and the observably physically disabled. These differences typically cannot be changed and are easy to measure because they are visual. Deep level diversity are differences such as personality and attitudes that can be communicated through verbal and nonverbal behaviors. Diversity can be affiliated with socio-economicRead MoreThe Diversity At The Workplace747 Words   |  3 PagesThomas (1992) entails the diversity at workplace in terms of all ancestry, ethnicity, age, gender, race, educational background, sexual orientation, marital status, religious belief, income, geographic location and work experience. The mobility in human resource trend is emerging within the competitive market that requires more strategic role on account of human resource management. Organizations may fall in dire consequences of outplaying by other competitors in strategic employment. Nowadays, workforceRead MoreDiv ersity in the Workplace1096 Words   |  5 PagesRunning head: DIVERSITY IN THE WORKPLACE Diversity in the Workplace Amber Barger ORG536 – Contemporary Business Writing and Communication Colorado State University –Global Campus Dr. Phillip Jackson November 26, 2013 DIVERSITY IN THE WORKPLACE As companies start to regain their footing after the recent economic downturn, 2 factors such as the rising number of immigrants, mergers of large corporations, the popular use of temporary workers and the increasing globalization of business,Read MoreDiversity in the Workplace714 Words   |  3 PagesDiversity in the Workplace Introduction Workplaces are becoming increasingly diverse, and this is a dynamic that is causing some tension between and among employees. What are the positives and negatives of diversity in the workplace? America is a place with a great diversity of cultures, but sometimes in the workplace cultural values can clash and this paper discusses the why and how of those issues. The Literature Why are workplaces becoming more diverse, and why does diversity in a companyRead MoreDiversity in the Workplace1465 Words   |  6 Pagesï » ¿ Diversity in the Workplace As stated in our book, workplace diversity is defined as â€Å"diversity at work means having a workface comprised of two or more groups of employees with various racial, ethic, gender, cultural, national origin, handicap, age, and religious backgrounds†. There are many positives and also negatives of diversity in the workplace. Some of the negatives from workplace diversity are stereotyping, discrimination, tokenism, ethnocentrism, and also gender- role stereotypes. Some

Innovation At International Foods Or Ifg - 1837 Words

This report provides the analysis of the case study i.e. Innovation at International Foods or IFG. In this report, we will get to know the issues which were being faced by Josh Novak who is the new team manager with the existing staff in the IFG. Josh is mainly from Glow- Foods and Glow Foods was taken over by Innovations at International Foods (IFG). Josh was called up to the company because of the innovative ideas he had for the company which bought growth at Glow- Food by striking the younger market and the same duty he had to follow at IFG. However, Josh and his team were being set back by the procedures and ways that were in the place. The way things were done at IFG was making Josh habituate to the surroundings. His team was in a†¦show more content†¦No matter that your company is new venture or a giant venture, IT plays a significant role and is essential in every sector. Josh and his new team filled with vibrant mind and a great knowledge of this sector. It was an im portant task for them which need a lot of potential and courage to handle a big venture. Josh new innovations and skills will help the company to meet the future demands and they could do well with flying colours. Responding quickly with the help of a new team will encourage Josh to get the desired result and outcome. Josh was familiar that the changeover of his company to IFG would be a bit difficult. As soon as he was a part of IT department at IFG and was taking hold of a new team of his own, we had been warned by Tonya about the forthcoming obstacles he might face. Tonya gave him a glimpse that he could face barriers during his success. These serious obstacles were Rick Visser who was the Chief Technology Officer (CTO) who warned the team that his approval was must to get access to the social media sites. It was important for the team to get access of the sites for a better understanding. Eventually it became more difficult for the team when there was an argumentation held between his team and Ben Nokony because them team directly went to the product team instead of coming to him at first. Meanwhile there was a request which was issued to the team about budget plan for the next fiscal year by Sheema Singh who was the ITShow MoreRelatedInnovation at International Food Essay1191 Words   |  5 Pagesprovides a written analysis of the Innovation at International Foods (IFG) case study. The paper will provide an analysis of the issues that Josh Novak, the new team manager at IFG is facing with the existing staff. Josh has come for Glow-Foods which was a smaller company that has been purchased by IFG. Josh was retained due to the innovative ideas that produced significant growth at Glow-Foods by reaching the younger market. It has now become his job at IFG to do the same. However, as Josh isRead MoreEssay On IT Governance1255 Words   |  6 PagesGreen, P., 2007 outline that for having an effective IT governance the following components are required IT Strategy Committee, IT Steering Committee, Corporate Performance Measurement Systems and Corporate Communication Systems. In the context of IFG IT strategy is to support and deliver actionable information to business unit, it is still considered an auxiliary or support activity. The value of IT and how it has changed to the level to deliver key business functions with higher efficiency mustRead MoreEssay on Innovation At International Foods744 Words   |  3 Pagesï » ¿ Mini Case: Innovation at International Foods Kaibeh Johnson IT-700 Capstone in Information Technology Southern New Hampshire University In discussion with Josh, Tonya foreshadows some serious obstacles to overcome. Describe these obstacles in detail. Big business versus small business has been an issue since business started. Small businesses need to have a solid structure and a large backing of consumers to survive against big business. Josh Novak had a successful modelRead MoreInternational Food Group : Online Marketing With Functional Website Essay1390 Words   |  6 PagesInternational Food Group: Online Marketing with Functional Website Today the IT marketing environment of business has changed than few years back. Where there was only one functional website of the company was used in order to generate leads. . Food Group International is one these businesses who benefited from the use of a functional website. This website was like a personal office for the company which was opened 24 hours in 365 days in a year. It was an ideal way to showcase the mission of IFGRead MoreInternational Foods Essay1351 Words   |  6 PagesAbstract Innovation at the International Foods Josh Novak who owns a small company called Glow Foods, have been selected to be apart of International Foods Group (IFG) team. IFG Tower was Chicago landmark and part of the company’s logo that appeared at every type of food that existed such as cereal box, breakfast meals, snack foods, etc. There are a lot of differences between Glow Foods, and IFG. In addition, John Ahern (CIO) would like to add more customers to IFG, merging the two Glow Foods and IFGRead MoreMarketing Environment Of Business Has Changed Than Few Years Back Essay1176 Words   |  5 Pagesgenerate leads. . Food Group International is one these businesses who benefited from the use of a functional website. This website was like a personal office for the company which was opened 24 hours in 365 days in a year. It was an ideal way to showcase the mission of IFG for end users. In those days, customers were more likely to expect an organization that has its own website. This website was act like a primary sour ce for promoting the business. It helped out the business of IFG as per following:Read MoreInformation Technology With Social Media Prospective Essay1891 Words   |  8 Pages Innovation in information technology with social media prospective When there is proven method of conducting business then there are horizons of innovation are alive all the time. The innovation and creative ideas provide a key role in driving both future as well as real-time success into the core strategies of International Food Group. Marketing is a particularly targeted out of these strategies in real terms. The use of technology at IFG aims to reach its customers in three new ways: ï  ¶ The company

impact of french imperialism on indochina - 1032 Words

The impact of French imperialism on Indochina to 1945 Being an imperialist country, France pursed to increase its power, wealth and influence by gaining authority over other parts in the world. South America and Africa were among the countries the French Empire had owned in addition to Indochina who lost its independence after the war against China, which lasted from 1884-1885. Indochina was a main asset to France, especially in the field of economics and social power between other countries such as China and Japan. Despite the advantage Indochina gave to France, the control of the French was not considered beneficial to the Indochinese nation. Politically, France reduced the country’s sense of unity by separating Indochina into†¦show more content†¦Peasants were living in poverty caused by high rent payment, high taxes and debt to moneylenders. The building of canals, roads, railway lines and port facilities as well as the administration of Indochina were funded by heavy labour of the Vietnamese resources and working-class peasants. The response to oppression caused resistance from the Indochinese nation. Guerrillas fought to prevent forceful takeover and loss of heritage. Further violence was the response of French authority. This worsened the involvement of violence due to the fact that it stimulated further resistance. Nationalism arose from the involvement in world war one, which caused further intense resistance. Education provided by the French was beneficial to the Vietnamese, as they provided and encouraged an understanding and commitment to nationalist ideas. This caused two radical revolutionary groups to emerge and challenge French authority. The more powerful group called the Indochinese communist party (ICP) was founded by Ho Chi Minh who brought prominence in 1930. The French underestimated its motivation, resistance and ability, which resulted in their failure to destroy it. The pacific war ended in august 1945 and by the 20th of August Ho Chi Minh and the Viet Minh took control of the government buildings. This was due to the fact that there was a French absence in the colony. The ‘August revolution’ spread across Vietnam and Viet Minh groups’ accessed control of allShow MoreRelatedViolence As A Cleansing Force Essay1686 Words   |  7 Pagesfact that the Vietnamese were waging an armed national liberation war against French colonialism because like Algeria, Vietnam was also a French colony. 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Corporate Governance Two Sides Of Corporate-Myassignmenthelp.Com

Question: Discuss About The Corporate Governance Are Two Sides Of Corporate? Answer: Introduction Executive remuneration and corporate governance are two sides of corporate management. One side belongs to the justification of the remuneration promised to the CEO and executives by the corporate and other side demands the justification of that remuneration to the stakeholders of the corporate. High level of remuneration always has the threat of reducing the distributable profit for the stakeholders and at the same time the executives and CEOs may have the tendency to project their performance by any means to justify their remuneration. The CEO and executive remunerations always comprise of long-term and short term benefits with distinctive division of heads which include profit sharing and regular cash salary. Profit sharing may be in the form of disbursement through share allocation or by cash[1]. It is always debatable if the area of corporate governance should get involved in this area to prove transparency and justification of the remuneration allocated to CEO and executives fo r the stakeholders[2]. This report will emphasize on this specific issue in perspective of Australia with the application of different legislative application implied by Corporation Act, 2001 and Australian Securities and Investment Commission with the guidance provided for the corporate to practice the same in order to ensure and save common interest of the stakeholders of the company and the future prospect of the corporate[3 Successful application of Executive remuneration plan by corporate This issue is raised with the basic questions of the authority of employment of the CEO and executives and the need of their employment; the way the CEO and executives add value to the organization; and the role of corporate governance for structuring the remuneration of the management including CEO and executives. The employment of CEO is done by the corporate management and other executives are also appointed by the management. These appointments are made in order to ensure business growth of the corporate with subsequent enhancement of profit. It is to be kept in mind that the owners of the corporate are the shareholders and they just need proper return on their investments. The CEO and other executives are responsible for the policy making of the organization with subsequent execution of those policies through different corporate strategies which are based upon the objective, vision and mission of the corporate. These activities are marked with different time period- short and long term for the corporate. Through successful implications of the strategies, the top level management of the corporate consisting of CEO and other executives are held responsible for the business growth and profit enhancement which is beneficiary for the shareholders of the corporate[4]. Corporate governance is fixed by the board for ethical practices of the corporate. The corporate fixes governance procedure in order to make transparent and ethical approach to the business of the corporate. This governance procedure is applicable for the all levels of internal stakeholders of the company. When the CEO and other executives are held responsible for the performance of the corporate within the fixed line of demarcation clarified by the corporate governance, it is also ensured that the coveted output is expected by the management of the company for which the CEO and other executives are remunerated. Being the management of the corporate, the CEO and other executives have no such power to fix their own remuneration and this is to be fixed as per the corporate governance policy of the organization[5]. In cae of fixation of remuneration of CEO and other executives, different authorities are responsible to put the benchmark and the limitation, which are looking after the corporate affairs of the country. In case of Australia, Australian Securities and Investment Commission fixes the guideline of remuneration through their guideline Regulatory Guide 49 which is named as Employee Inventive Schemes published in November, 2015. This Guide emphasizes on the issues of different criteria of remuneration and incentive scheme which is endorsed by Corporation Act, 2001 of Australia. The main areas covered by this guide are: The authority who can offer- Any ASX listed companies or approved foreign entity The probable recipient of offers - Full time employees, including directors-both of executive non-executive cadre Type of Financial products can be offered Fully paid shares; certain depositary interests, fully paid stapled securities with the entitlement of trading. Specific structure to be used under the relief of the authority- Trusts, Contribution Plans, or certain type of loan arrangements. The basic and general conditions of that relief allowed- Pre-conditions as fixed by ASIC related to the eligibility of the financial products offered[6]. This guide has provided the above conditions under section B to F for listed bodies which are corporate. Salient features of RG 49 are as follows: RG 49.1-Incentive scheme promotes the concept of ownership of the employee RG 49.2-Financial instruments may be offered to the employees to create the situation of financial benefit to the employees for the objective based deliverance. RG 49.4- The objective of this scheme is to promote the concept of interdependence between the employer and employee. RG 49.5- Conditional relief is allowed by this policy when the clause of RG 49.4 is complied as per guideline. RG 49.8- Disclosure of financial instruments is to be made under Ch 6D for securities and Ch 7 of Corporation Act in order to make the investors aware of the offering to the employees. RG 49.13- Certain prohibitions are applied in s 734, 1018 and 1018B related to advertisement of financial offer and s736, 992A and 992AA generally known as hawking provisions related to sales of financial instruments created through unsolicited contract with investors, etc[7]. With the above guideline as per ASIC RG 49, it is clear to understand the basic criteria to offer the remuneration to the CEO and the executives in different forms which are endorsed by the Corporation Act 2001 of Australia. The organizations which are following the above guideline can be considered as successful towards implementation of their compensation plans to the employees with the satisfaction of the investors or stakeholders. Organizations have dual objectives- to have a satisfied group of investors and retention of able management through CEO and executives. In the global competitive situation, retention of employees is big challenge to the organizations and they have to manage this area with the prefixed guideline by the corporate authorities. The main objectives of the organizations are to mobilize wealth through their performance and none other than strong management can ensure this with their expertise for which they should be satisfactorily remunerated. The organization able to maintain such balance can make their investors happy and retain their deserved employees. In this aspect, corporate governance has to play a vital role to ensure proper and transparent fixation of management remuneration in different way so that internal and external stakeholders of the organization feel happy and satisfied for the interest of long-run success of the corporate. Inefficient corporate governance for unsuccessful corporate Corporate governance should be flexible which is to depend upon changing scenario. It is not expected that success is everlasting. Any reverse situation can generate unwanted repercussions from different level of stakeholders including the investors. As they are investing for the business of the company, they have all right to get their return on investment with reasonable rate and any adverse situation can raise question about the success of the company. There may be lesser profit or loss which can diminish the profit of the investors. They can feel unsecured during such situation and can raise the question of the ability of the management who are paid for their service. The general situation demands normal trend of business which may not prevail due to some internal or external factors. Out of them, ability of management to comply with the objective of the organization is big issue. Compliance of the objective of the organization is the basic duty of the management and the non-comp liance may lead to lesser profit or loss. The remuneration plan of the executive may be raised as a big issue by the investors with subsequent dissatisfaction by them. As the management remuneration plan is the decision of the management, they have to own the responsibility of the non-performance of the organization. The annual report of the corporate consisting of the corporate governance should be treated as transparent and flexible in order to justify the actions initiated by the management in the field of executive remuneration plan[8]. Conclusion The area of executive remuneration plan attracts eyes of the investors as they feel that they are running the organization by their money. The organization is mainly run by the corporate objective which is fixed by the management and the board. CEO and other executives are instrumental in fixing those objectives and held responsible for implementation of successful strategies to accomplish the objectives. For these activities, they are paid with remuneration consisting of different fixed and variable modes of benefits. The annual report of the corporate is consisting of one part named corporate governance which ensures ethical and transparent operation of the corporate. Moreover, corporate authorities like ASIC and Corporation Act, 2001 of Australia is the watch dogs to look after the compliance of different corporate activities out of which executive remuneration is major part. As they are liable to answer to the investors, the compliance of their rules and regulations are their are a of observations with necessary actions. Hence corporate governance and its applications are the prime issues on which these bodies are working to safeguard the interest of the investors and their ultimate queries on any feature raised on the issue of executive remuneration is to be answered by the management. Recommendations The recommendations in this domain are: Logical fixation of executive remuneration plan Divide the remuneration in fixed and variable Variable component should be passed on through financial products as per guideline fixed by ASIC through RG 49 Profit sharing should be made to the executives in such manner that it would not raise any question of integrity on the part of the management Strict adherence of Corporation Act 2001 as per Australian Accounting Standard Board is to be ensured Corporate governance should play major role in remuneration scheme of executives with the clear guidelines fixed by the authorities At the end, the interest of the investors is to be safeguarded through corporate governance which should comply with proper, transparent and legitimate remuneration plan for the CEO and executives to ensure no scope of ambiguity for the investors with resultant dissatisfaction. References Asic. (2016, May 26). Corporate governance - Executive remuneration. Retrieved August 13, 2017, from Asic: https://asic.gov.au/regulatory-resources/corporate-governance/executive-remuneration/ Asic. (2013, November 14). CP 218 Employee incentive schemes. Retrieved August 13, 2017, from Asic: https://asic.gov.au/regulatory-resources/find-a-document/consultation-papers/cp-218-employee-incentive-schemes/ Asic. (2015, November). Employee incentive schemes. Retrieved August 13, 2017, from Asic: https://download.asic.gov.au/media/3450984/rg49-published-11-november-2015.pdf Asx. (2007). Corporate Governance Principles and Recommendations with 2010 Amendments. Retrieved August 13, 2017, from Asx: https://www.asx.com.au/documents/asx-compliance/cg_principles_recommendations_with_2010_amendments.pdf Austlii. (2002). Corporate governance and executive remuneration: Rediscovering managerial positional conflict. Retrieved August 13, 2017, from Austlii: https://www.austlii.edu.au/au/journals/UNSWLawJl/2002/23.html Lester, T., Yoon, J., Lovells, H. (2017, January 01). Corporate governance and directors' duties in Australia: overview. Retrieved August 13, 2017, from Thomsonreuters: https://uk.practicallaw.thomsonreuters.com/1-502-9743?transitionType=DefaultcontextData=(sc.Default)firstPage=truebhcp=1 Rampling, P. (2015). CEO and executive director remuneration practice and corporate financial performance: a comparison of practices in the USA, UK and Australia. Retrieved August 13, 2017, from Scu: https://epubs.scu.edu.au/cgi/viewcontent.cgi?article=1475context=theses Schoenemann, A. (2004, September 04). Executive remuneration in New Zealand and Australia. Retrieved August 13, 2017, from Victoria: https://www.victoria.ac.nz/law/research/publications/vuwlr/prev-issues/vol-37-1/executive-schoenemann.pdf Sheehy, T. (2009, May 29). Regulation of director and executive remuneration in Australia . Retrieved August 13, 2017, from Governanceinstitute: https://www.governanceinstitute.com.au/media/.../Final_submission_PC_issues_paper [1] Asic, Corporate governance - Executive remuneration, 2016 [2] Asx, Corporate Governance Principles and Recommendations with 2010 Amendments, 2007 [3] Peter Rampling, CEO and executive director remuneration practice and corporate financial performance: a comparison of practices in the USA, UK and Australia, 2015 [4] Tim Lester, Joanna Yoon, Hogan Lovells, Corporate governance and directors' duties in Australia: overview, 2017 [5] Andreas Schoenemann, Executive remuneration in New Zealand and Australia, 2004 [6] Tim Sheehy, Regulation of director and executive remuneration in Australia, 2009 [7] Asic, CP 218 Employee incentive schemes, 2013 [8] Austlii, Corporate governance and executive remuneration: Rediscovering managerial positional conflict, 2004

Impact of Branding In Sales

Question: Write an essay on Impact of Branding In Sales. Answer: Introduction Branding is a unique image and name of the product, which helps in creating the special presence and attraction in the minds of the loyal customers. The branding exists from the prehistoric age since the time of the human existence. The term brand is derived from the Middle Ages Nordic word meaning brandr which implied burning down in order to separate from the ownership. In the contemporary conditions, advertising and branding the have been written a significant number of works. When a product has a brand, it enables companies to gain manifold levels which allows them to create workable strategies which in the end help to promote the product. This can include the product logo, corporate colours and the business model. This is what helps to come up with a positive consumer regard to a product, since consumers are always looking for characteristics, which meets their wants and needs. Thus, if the brand is able to accomplish this, the customers will be able to choose this brand over ot her products. Background For a company to be able to sell their products, it is important that they consider different strategies. Each organisation has its own strategy and structure is done in relation to the factors affecting the markets of the products and its strengths(Adrian, 2007). This will also means that the organisation needs to consider different angles so as to make sure their products are able to penetrate the markets and sell with little or no challenge. By looking at several factors that come in the way of having a successful marketing campaign, product branding is the main component it the penetration of the product in the market since it is able to control the decision of the consumer(Blyth, 2006). This will also depend with the brand reputation over time as it looks at the way that the product as appeared to consumers in the past and how they were able to enjoy using it(Allen, 2005). This research proposal will investigate the impact of product branding in sales by looking at selected prod ucts which have done well in the market. The paper thus provides literature and research methodology to be used in investigating the impact of branding. Problem Statement Recession is a phenomenon, which decreases the demand for the services and products in the beginning wherein the progress and ending of the operational measures depends on the economic conditions of the market and the demand of the customers. One of the main reasons that makes this important is companies continue to realise in the homogenous market that credit is not given to a particular individual unless the company is seen to grow in particular areas. One of the main examples is with the brand, which may provide different types of products and services; it is also important to note that it is the company that suffers from the economic downturn and recession in the market. Research Aims The aim of this research is to investigate the impact of product branding in sales. Objectives The objectives of this research will be as follows: To find out how branding impacts in the decision of a customer to by a product. To define product branding and how it is used To find out how consumers respond to product branding? To determine whether branding is significant in the selling of products. Research Questions The objectives of this research will be as follows: How does branding impact in the decision of a customer to by a product? What is product branding and how is it used? How do consumers respond to product branding? Is branding is significant in the selling of products? Justification This s study is very important is it helps to understand the meaning of branding and how it enables entrepreneurs to understand ways in which entrepreneurs behave when products are introduced in the market(N.Lockwood, 2005)(Fabozzi Markowitz, 2011). Potential Output of the research outcomes At the end of the study, this research will be able to provide answers on the understanding of different factors that companies need to consider during product branding and ways in which they will be able to meet client needs in the long run. Conceptual Framework and research hypothesis The conceptual framework with be based on the theories by Carlson (2011) which looks at branding through different stages of his model. The model does not examine a particular product, however the theories that concern the strategy of each stage of the model(Brownell, 2005). In order to come up with an empirical data of the study, the research used a framework that is easy for the reader to follow each is discussed in different stages that include: Today- perceived image; Platform which looks at the branding goals of the product, strategy which discusses the branding strategies, the program which are written guidelines and anchoring which is the common understanding; lastly evaluation of the branding strategies(Saul, 2013). The connection around the models are there to indicate that branding is a process which consists of all the stages discussed above, as indicated in the following diagram as well. Literature Review This section will discuss the views of other scholars in the field of product branding. The section is very important in research as it discusses what branding is and how it is important in consumer decision making and how sale of products is impacted by product branding. How Branding Impacts the Decision of a person to buy a product According to Vitolo, (2013), a product brand allows companies to differentiate their business from other competitors. However, CFP Katz, (2004), adds that brands help in motivating the loyalty of product customers. When a product has a brand, it enables companies to gain manifold levels which allows them to create workable strategies which in the end help to promote the product. Brownell, (2005), adds that coming up with a brand entails creating an identity which is different from other products in the same line. This can include the product logo, corporate colours and the business model. This is what helps to come up with a positive consumer regard to a product, since consumers are always looking for characteristics which meets their wants and needs(CocaColaCompany, 2016). So, if the brand is able to accomplish this, the customers will be able to choose this brand over other products. The concept of branding and how it is used In the recent times, the branding concept has become more to do with the way that people perceive business. In this regard, there is a lot of drive towards ways in which brand are able to alleviate the position of sales, businesses and consumer base. The main knowledge with regard to branding can consist of three main criteria as provided by Armstrong, (2012), which entails business product confidence which does exactly what it is expected to do by the customers according to what they already have in mind. One example is on a 24 hour convenience store brand which when a customer forgets to do his or her shopping early will expect to find it open at any time of day or night. Failure for the product to do so will results to loss of confidence and sales from the customers perspective(Vogel, 2006)(Stern, 1995). There is also the emotional response to a brand where the customer will tend to purchase a product due to the emotional attachment that the customer associates with the product. Because of this, a clothing retailer for example, will use this concept to create a brand that is based on making his client feel good about the clothes they are wearing since it defines how they feel, how they look and how they would want other people to perceive them when they wear the product. Armstrong Kotler, (2012), adds that a brand is very important for a company as it builds an exceptional personality for the business and also makes customers get attached to the product. Thirdly Klein, (2006), also discussed that branding is about the rewarding of the confidence of delivery and the way that the seller would expect the client to react emotionally once they are able to access the product. One of the ways this is evident is for example when a car company decides to build their brand successfully on the grounds that customers are satisfied with the mechanical services that are offered by the company(CFP Katz, 2004). The owners will believe that their car is serviced by the best car company in the world thus it makes them feel good when they are able to use their cars once more. How consumers respond to product branding Due to the fact that there is a set of criteria to be followed when branding a company or a product, it is important to understand how customers respond to product branding since these brand are not created overnight. According to Brownell, (2005), customer will respond to brand with regard to different identities. Brand identity is usually created through first of all assessing the kind of business one is engaged I, the way that the business operates and the type of messages that the business would want conveyed to its customers. Customers will also be attracted to a particular product brand so long as they are able to deliver the promise they have made to their customers in terms of the brand and the quality of the product. For example, if the price is the main cause of driving away customers, there is little or no point for the business to present itself as a premium product supplier of the product by competitors. (Lockwood, (2005), also adds that it is advisable for the business to find out how customers and employees feel about the business or product. They need to ask themselves of the product is caring? Reliable? Cheap? Luxurious? Expensive or has no Frills? With this kind of progress, the responses are going to form the basis for the product brand message. It is also important for the business to ensure that the product defines favourably how the customers are going to view the business in general, this is usually the perceived quality from the business itself. Akpoyomare, Adeosun, Ganiyu, (2012) says that customers need to trust the business, its brand and services. They also need to know what the brand will give them as a results of using it and what they think of whenever the brand is mentione d to them. It the customers perceive the business or product brand with low quality it will damage or even restrict the business, the vice versa however will ensure growth for the business. Lastly it is important for the business to consider how far one needs to develop the business with the current perception from customers without losing the main competencies. Kerin, Hartley, Rudelius, (2010), adds that the amount that the business will change will depend on the offer of its brand stretch. For example, a market store known for selling fresh fish can also decide to sell dried fish without going out of their competencies, but also selling frozen fish may be seen as stretching the brand too far. With regard to this research there is a lot of concepts of brand identity which is a part of the business process where companies claim the right to several qualities which include design, product category, innovations and creations. One of the main reasons that makes this important is companies continue to realise in the homogenous market that credit is not given to a particular individual unless the company is seen to grow in particular areas. One of the main examples is with Wal-Mart, Coca-Cola and K-Mart brand which may provide different types of products and services; it is also important to note that a company should always strive to come up with a brand that makes is customers experience a unique appeal to their products above others(CocaColaCompany, 2016). Research Methodology For there to be successful results of this study and be able to answer the above research questions on the impacts of branding in sales and the way that consumers purchase and make decisions there will be need to conduct further research. The literature review was relevant in authenticating the most relevant part of research questions. The study will use both the quantitative and qualitative research questions. According to Armstrong (2012), a qualitative and quantitative research study is important to answering the research questions since the research will entail both figures and facts which are relevant part of the research area. There is also the managerial aspect of the research that will be considered. These aspects will be represented in regard of facts and figures. In addition the research will entail both statistical and numerical presentations which will be considered as part of answering research questions. Apart from incorporating qualitative and quantitative research, the research will also make use of random sampling. Armstrong Kotler (2012), defines random sampling as considering a wide variety of sources in research. However, it is important to note that the research will have its limits to particular areas that the researcher will consider only data that is relevant to the area of study. Sources that were used for literature review will be the ones used to authenticate and must be important to the areas of research. Sources will be gathered from journals and books, official websites, magazines and newspapers. It addition, the researchers use of the above mentioned sources and important factors mentioned in the literature review will be very important in the area of study with regard to related literature and other reviews. Respondents opinions and facts will also be considered to assist the researcher in answering questions. Facts and figures from various company brands in different points of view will also be put in consideration. The ways in which brands seem to operate at a global scale and the focus of this research will be considered at length to bring about a greater understanding of the brand and the way that these companies communicates to their customers. The use of secondary data will also be considered. Fabozzi Markowitz, (2011) defines secondary data analysis as the process of re-valuating data that is already research. The secondary data in this case will be collected from the previously sourced publications that will also include officially researched documents. Data collection will also consider research materials that are relevant to the research problem, however, it is may not necessarily answer the research questions and objective. With regard to this research, the main purpose of having secondary data analysis is to assist the researcher in collecting much needed data that will be able to delineate the objectives that are provided as a basis of analysing primary data. With regard to the conclusions of secondary analysis of data, the researcher will also validate and analyse primary data which is collected through a survey questionnaire. Questions that will be used in the research will be close ended. This is because they will be able to generate more precise results and reduce errors and also simplify accumulation of answers. Data collection Procedures As Lafley Martin (2013) suggests, the data collection design is the overall plan used to relate a conceptual framework of research problem to the most important empirical research. In this regard, Lafley Martin (2013) also indicated that when designing a research approach it is important to look at decisions on sources of data, research instruments, approaches and sampling plans. In the first place, this study is going to discuss different sources of data and mechanisms in which this data has been collected for the purpose of conducting this research, realizing the research hypothesis and answering all the four research questions. Data for the research will be obtained from secondary as well as primary sources. It is also important to note that in some cases the research might be restrained because the needed information may not be publicly available. With regard to different techniques used during data collection, the researcher will deploy survey method as being the most useful technique to collect data. Survey research is important as it enables a large about of information to be collected from a reasonable population in a very economic manner. Also Lafley Martin (2013) adds that a questionnaire will be described as a technique which each respondent will be asked questions regarding the research problem. Lafley Martin (2013) also supports this when he claims that closed-ended questionnaires provide the researcher with an easy way to interpret answers where each respondent will select answers from a small list. Validity Armstrong ( 2012) affirms that answers realised in a research study can only be considered to be valid when they have achieved in reference to previously accepted data that is important to this field. In addition, the responses from the respondents in the survey questionnaire are valid since they are all original and will directly represent the opinions of on the subject with regard to what stands at the moment. The validity of research content will also ensure that there is an adequate information and representatives of the research are able to tap the concept of branding. As the scale of items are represented more on the domain, this or universe of the concept being looked at then it means the validity of the research will increase. To add on this, the content validity is the function of ways in which such elements and dimensions of the concept will be delineated (Allen, 2005). With regard to this research also, the questionnaire was very useful as it reflected the main issues on the ground which also reflected the main issues on branding that influence the consumer purchase decisions with regard to the literature review. The research will makes use of 30 participants in the research as this would fully represent the feelings of what is on the ground. Organisation of the Study The study begins with a literature review which was important in investigating the impact of branding in sales and also looking at the decisions made by consumers to purchase a particular product. Here the study also evaluates attributes and influences of the purchase decisions by customers due to branding. The underlying discussion in this section is important as it tries to come up with an understanding of perception of consumers and their attitude with regard to purchase choices and decision making for different brand. This research is thus divided in to five important sections that are will able to answer these questions as well as add more knowledge in the field of branding. The next chapters will also provide the results of the research study and provide interpretation of the same. Later on the paper ends with a conclusion and recommendation. References Adrian, H. (2007). Corporate truth: the limits to transparency. Sterling: VA: Earthscan. Akpoyomare, O., Adeosun, L., Ganiyu, R. (2012). Differentiation and Positioning Strategy: A Toss of the Same Coin. International Journal of Management and Sustainability, 1(2), 53--65. Allen, F. (2005). Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World. Harper Paperbacks. Armstrong, G., Kotler, P. (2012). Marketing: An Introduction (11th Edition). Prentice Hall; 11 edition. Armstrong, M. (2012). Armstrong's handbook of management and leadership: developing effective people skills for better leadership and management. Kogan Page. Blyth, J. (2006). Principles and Practice of Marketing. London: Thomson Learning. Brownell, K. D. (2005). The Juice Industry Uses Various Tactics to Improve Its Image. Farmington Hills: MI: Greenhaven Press. CFP, H. E., Katz, D. B. (2004). The Investment Think Tank: Theory, Strategy, and Practice For Advisers. Bloomberg Press; 1 edition. CocaColaCompany. (2016, April 25). Our Company. Retrieved November 2014, 2014, from www.coca-colacompany.com: https://www.coca-colacompany.com/our-company/mission-vision-values Fabozzi, F. J., Markowitz, H. M. (2011). The Theory and Practice of Investment Management: Asset Allocation, Valuation, Portfolio Construction, and Strategies. Wiley; 2 edition. Isdell, N., Beasley, D. (2011). In Inside Coca Cola: A CEO's Secrets on Building the World's Most Popular Brand (pp. 46-201). St Martin's Press. Kerin, R., Hartley, S., Rudelius, W. (2010). marketing. McGraw-Hill/Irwin; 10 edition. Klein, N. (2006). No Logo: Taking Aim at the Brand Bullies. New York: Picador. Lafley, A., Martin, R. L. (2013). In Playing to Win: How Strategy Really Works (pp. 18-67). Harvard Business Review Press; First Edition edition. Morrison, A. (2013). Marketing and managing tourism destinations. . New York: Routledge. N.Lockwood. (2005). Workplace Diversity: Leveraging the Power of Difference for Competitive Advantage. SHRM Research Quarterly. Palmer, A. (2013). Introduction to Marketing: Theory and Practice. Oxford University Press, USA; 3 edition. Pendagrast, M. (2001). For God, Country, and Coca-Cola. Basic Books; Enlarged 2nd edition. Porter, M. E. (2008). In Competitive Strategy: Techniques for Analyzing Industries and Competitors (pp. 34-77). Free Press; 3rd edition. Rumelt, R. (2011). In Good Strategy Bad Strategy: The Difference and Why It Matters (pp. 14-102). Crown Business. Saul, J. (2013). In Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change (pp. 12-56). Jossey-Bass; 1 edition. Stern, L. a.-A. (1995). Marketing Channels, 5th edn. Englewood Cliffs: NJ: Prentice Hall. Vitolo, D. (2013). In Porter's Five Force Model's International Strategic Effectiveness (pp. 3-16). Amazon Digital Services. Vogel, D. (2006). The Market for Virtue: The Potential and Limits of Corporate Social Responsibility. Brookings Institution Press.

Geographical Systems and Computer Cartography †MyAssignmenthelp

Question: Discuss about the Geographical Systems and Computer Cartography. Answer: Introduction Cookie Co. is a chain store for the cookies that has business all around the country. However, of recent they have been frustrated from the slow data networks connectivity, as well as distorted and unreliable voice call as a result of the issues in the network which has been a challenge to both the clients and the staff (Archiving, 2015). The organization is seeking a fresh design in regards to their information technology infrastructure particularly on networking to be able to support all their business functions and for the growth of the business. This report, it will focus on the solutions and the recommendation in regards to the future network infrastructure for the Cookie Co. Network infrastructure The network convergence and unified communications. The communication between the computers usually depends on the working of the network infrastructure. Without such kind of the network, the organization will not be able to access other computers from the machine nor surf the internet (Archiving, 2015). The unified communications will consists of the hardware which include at least one network switch as well as network cables to be able to connect all the computers as well as the printers with one another (Yuen, 2013). When it comes to the network they will be Wi-Fi-enabled and they will cover few meters to the entire organizations so that each department could access the internet. This technology is useful to the business operations as well as the customer satisfaction. On the part of the organization they would benefit when it comes to how the communication will be relayed. On the part of the customers with the infrastructure in place especially on the network convergence they can be able to make easily the voice calls and raise th eir concerns in regards to a given product. The local area network is the system that connect various computers in office. The LAN usually consist of the computers in addition to the peripheral devices which are linked to the local domain server (Laudon and Laudon, 2016). Presently there would be a network logical structure diagram that would be designed to highlights precisely how the logical organization of the network. The diagram might emphasizes the basic devices along with the zones such as LAN, DMZ as well as the group (Jones, 2014). On the LAN it might visualize the communication techniques of the LAN, in addition to the network arrangement in the office. This technology would be useful in the head office and the branch office when it comes to the connection of the computers so that the employees could communicate effectively. The type of LAN they intend to use will be bus logical topology which is used for the data communication as well as support by the ieee 802.3 standard (Ghezzi, Cortimiglia and Frank, 2015). In all the nodes they will share on the common line. The transmission would occur in both of the directions on the common line rather than in one particular direction, as compared to the ring topology (Galliers and Leidner, 2014). When one of the nodes transmit all the other nodes receive the transmission at the approximately the same period. Setting up a branch office is the most-effective way for the business to be able to put people on the ground in a given region. To be able to connect the head office and the branches the organization will have a dedicated lines between the sites and the internet connection for each site (Ghezzi, Cortimiglia and Frank, 2015). Moreover, they will connect to the XCH server through use of the dedicated line. The new WAN services which will be used will be 3G wireless and the metro Ethernet. To manage the requirement of the common WAN services should be obtainable in both of the branch office along with the WAN aggregation routers which are located within the data centers and the site of the organization (Jones, 2014). The transmission media are the physical pathways which will be used to connect the devices such as the computers as well as individuals on the network. Some of the media used for the connection of the devices are wireless, which will include the radio frequencies, as well as the satellite (Jones, 2014). The deployment of the wireless media is beneficial to the operation of the business since it is much faster and less costly than the deployment of the cable, especially to where there is no or even little infrastructure. Moreover, the wireless is also advantageous particularly to the environmental circumstances which makes it impossible or even cost-prohibitive to use cable (Jones, 2014). Moreover, the wireless transmission devices support much lower data rates for the branch and the head office than the wired solutions. The DNS is a service which translate the domain names into the IP addresses. The management of the DNS is important for the organization website. The internet is based on the IP addresses. The domain names are usually in alphabetic, which makes it much easier to remember, hence every time a domain names has been used the DNS service should translate the name to the corresponding IP address (Rainer, Prince and Watson, 2014). The new information infrastructure will ensure that there is a web management in place to be able to take the responsibility of all the aspects of the name of the Domain name for the clients, and that the correct name is pointing in the correct server thus ensuring that the visitors type in domain name in which the correct website would be rendered. This is beneficial to the organization in their operation and the satisfaction of the client in a number of ways. On the part of the client they would be able to access easily the website for the organization and be ab le to focus on the product which they intend to make an order, this ensures there is an efficient communication between the client and the organization. On the part of the organization they will address on the needs of the clients much quicker as comparison to the traditional methods they used. The management of the DNS would ensure that the domain names are current and they are paid up, which would prevent the site from going down for this reason. There would be expertise professionals who would be employed to monitor on the system on this aspect. Moreover, they would also manage various records which ensures that the email are found and they are stored on the various servers to the website. Therefore, the aspect of the DNS management is to ensure that there are no DNS issues when rendering on the needs of the clients. This is the private network which would only be accessible to the employees in the organization. There would be a range of the information as well as services from the organization internal information technology system which are available and not accessible by the public (Yuen, 2013). This wide intranet would be beneficial to the processes of the business since it would serve as a focal point for the internal communication as well as collaboration between the head office and the branches (O'Brien and Marakas, 2005). This would provide a single starting point of accessing the internal as well as external resources. The simplest form of the intranet could be establish with the technologies for the local area networks as well as the wide area networks. The extranet is the regulated private network that is permits the use of the partners, vendors in addition to the supplier or even approved number of the clients. The extranet is comparable to the DMZ because it provides an access to the needed services for the parties that are authorized, without giving them use of the company entire system. This networked services is beneficial to both the business and the satisfaction of the customers (Jouini, Rabai and Aissa, 2014). On the part of the customer they would have access to the services they need from the organization. This is significant on the part of the customer since they can inquire on any service they want and see its availability (Laudon and Laudon, 2016). On the part of the business operation it is significant there is exchange of the large volume of the data through the use of the Electronic Data Interchange, they are able to collaborate especially between the head office and the branches. Additionally, they can also share p roduct catalogs exclusively to the trade partners. It stands for the voice over internet protocol. This is an alternate method of making the phone calls which is often cost effective or perhaps completely free. When it comes to Cookie Business they have slow data network connectivity, that is compounded by the distorted along with undependable voice calls because of the issue on the network, hence, use of VOIP would be beneficial to the organization especially on the voice calls made by the clients in regards to inquiry of the products and services they offer (Jouini, Rabai and Aissa, 2014). The VOIP has been named the most successful technology for the last decade. This networked service has various advantage to the process of the business as well as satisfaction of the clients. The organization should turn to the VOIP technology because of its low cost. In the business, VOIP is a way of cutting down the communication cost, it also add more features when it comes to communication as well as the interaction between the employees and the clients, thus they can render the system more efficient and better quality in service delivery(Warf, 2013). The VOIP has revolutionized on the voice calling globally, and it is a fun way to communicate especially through the computers and the mobile devices for free (Laudon and Laudon, 2016). This would surely bring satisfaction to the clients since they may not even pay anything when making the voice calls to Cookie Co. to make an order or even obtain information. This networked service is a method for exchanging of the messages between individuals electronically. The email can operate across the computer networks that are today is primarily the internet. The use of the email will be beneficial especially to the operation of the head office and the branches in that it reduces geographic barriers for the business since they are able to communicate (Kaur and Aggrawal, 2013). The employees from around the world they can communicate regardless of the location. Moreover, the email lower the costs especially when moving communication from the physical mail to email could result in significant savings when it comes to the postage costs, shipping supplies as well as the employees resources. Additionally, the business could decrease on the customer services support costs when they focus on email customer support options as compared to the phone based services. Data Processing Facilities The organization can utilize various data processing facilities which could be used to store their data through data centers and use of the cloud database. This is the facility which is used to house the computer system as well as other associated components for instance telecommunications and storage systems. It usually includes the telecommunications as well as the storage systems. The data center centralizes the organizations information technology functions and equipment, in which stores, manages in addition to disseminate its data (Meyer, Howard Jr and Loofbourrow, 2017). The data center would house the network critical system which are essential to the continuity of the daily operations in the business (Harrison, Free Stream Media Corp., 2016). The data center which the business needs should be built for the cloud service provider which needs to gratify the facility, infrastructure in addition to the security requirement which will differ from the complete private data center. An effective data center is going to be achieved through the balanced investment in the organization and which equipment are housed (Yuen, 2013). This data center will be beneficial to the operation of the business since it will house all the data within the organization and protect it from any damage. This is an information technology model which allows ubiquitous access to the shared pools of the configurable assets that can be provisioned with the minimal management effort, more regularly over internet. The cloud allows the users as well as the enterprises with numerous computing functionality to be able to store and process the data either in the privately owned cloud or even the third party server that is situated in the data centers .This technology will be beneficial to the organization because they will be able to share resources and be able to achieve a coherence and economy of scale (Vasilakos, Zhang and Spyropoulos, 2016). Moreover, the business will be able to minimize up-front information technology infrastructure costs. It will enable the business to focus more on their core businesses aspects rather than expanding on the resources on the infrastructure of the resource as well as maintenance. This is a networking technology which is a distributed application architecture that will partitions on the tasks or perhaps the workloads which is between the peers. The peers are privileged equally, in the application. The peer generally make the part of their resources for instance, the disk storage and the network bandwidth, that is accessible to the other network participants. The peers are both suppliers along with consumers of the resources, in the contrast to the traditional client server model that the consumption and the supply of the resources has been divided. This model would be beneficial to the operation of the business since it would bring in unique resource as well as capabilities to the virtual community hence empowering it to engage to the greater tasks which are beyond those which are accomplished by personal peers. Conclusion In this research it has focused on the use of the technologies into the proposed plan for the future network infrastructure for the Cookie Co. The organization has been encountering frustration from the slow data network connectivity. In this research it has provided recommendations on the best technologies which they could use to effectively benefit the business operations, as well as enhance customer satisfaction through effectively delivery of the services. References Archiving, D., 2015. Networked Services. Steinmetz Archive Codebook P, 1655. Galliers, R.D. and Leidner, D.E. eds., 2014. Strategic information management: challenges and strategies in managing information systems. Routledge. Ghezzi, A., Cortimiglia, M.N. and Frank, A.G., 2015. Strategy and business model design in dynamic telecommunications industries: A study on Italian mobile network operators. Technological Forecasting and Social Change, 90, pp.346-354. Harrison, D., Free Stream Media Corp., 2016. Discovery, access control, and communication with networked services. U.S. Patent Application 15/011,696. Jones, C.B., 2014. Geographical information systems and computer cartography. Routledge. Jouini, M., Rabai, L.B.A. and Aissa, A.B., 2014. Classification of security threats in information systems. Procedia Computer Science, 32, pp.489-496. Kaur, B.P. and Aggrawal, H., 2013. Exploration of success factors of information system. International Journal of computer science issues, 10(1), pp.226-235. Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education India. Meyer, G.R., Howard Jr, A.R. and Loofbourrow, W., Apple Inc., 2017. System and method for passive detection and context sensitive notification of upgrade availability for computer information. U.S. Patent 9,678,734. O'Brien, J.A. and Marakas, G., 2005. Introduction to information systems. McGraw-Hill, Inc.. Rainer, R.K., Prince, B. and Watson, H.J., 2014. Management Information Systems. Wiley Publishing. Takakura, H., Gershnik, A., Beaver, B. and McCoy, C., Sony Corporation and Sony Electronics Inc., 2013. Client device and associated methodology of accessing networked services. U.S. Patent 8,352,545. Vasilakos, A.V., Zhang, Y. and Spyropoulos, T. eds., 2016. Delay tolerant networks: Protocols and applications. CRC press. Warf, B., 2013. Introduction. In Global Geographies of the Internet (pp. 1-7). Springer Netherlands. Yuen, J.H. ed., 2013. Deep space telecommunications systems engineering. Springer Science Business Media.